31 lines
890 B
Markdown
31 lines
890 B
Markdown
From the YouTube video "Value Props: Create a Product People Will Actually Buy".
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"A problem well-defined is halfway to a [business]."
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# Four U's
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## Unworkable
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- Somebody could get fired for not resolving this problem: real consequences.
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- mostly for B2B
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### Examples
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- iCloud didn't exist/didn't work at first.
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- a generation of kids won't know how to use the internet; the entire country will fall behind the rest of the world.
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## Unavoidable
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- is the problem so fundamental that it can't be avoided?
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- e.g. taxes, education, aging
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## Urgent
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- relative to other needs
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- you'll get delayed/de-prioritized if you're not addressing priority #1
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- urgency is often created by market shifts, e.g. banking moving online
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- e.g. mobile, AI
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### Related Questions to Prospects
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- What's your number one priority right now?
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- When do you think you'll get to priority #2?
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## Underserved
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-
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