127 lines
3.4 KiB
Markdown
127 lines
3.4 KiB
Markdown
Released March 28, 2020
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https://vimeo.com/ondemand/motherload?autoplay=1
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- towing a bike trailer up their hill was too much, so she stopped. (5:15)
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- she lives in Fairfax, CA, birthplace of the mountain bike (Joe Breeze).
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## Longtail
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- Ian Grayson (13:33) made longtails in Australia starting 1988
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- was inspired by what he saw in India
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- doesn't own a car or a cell phone, got a TV only recently
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- Bruce Neely electrified one in 1990 (Ausralia)
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### Xtracycle (17:05)
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- 1998
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- sold 100 in the first year, hoped to get 10,000 (20:30)
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- no market yet
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- saddled with debt after 20 years
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- redesigned everything
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- Ben Sarrazin (Yuba) (17:05) wanted to carry his kayak on a bike
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- 75% of their market is female
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- left Xtracycle to start Yuba
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- top-selling cargo bike brand in France, US, Canada, Australia
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# Erik Brohaugh
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- ebrohaugh@gmail.com
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- rural Gambia
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- fights erosion, plants trees, improve agriculture
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- built a cargo bike to get around, it caught on
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- dreams of opening a factory so he can empower locals with bikes "made in Africa"
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# Holland (58:00)
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- kids to go to school by themselves by bike
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- "Ika Trading" (sp?), a Dutch lady
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- Amsterdam built up its infrastructure in the 1970s in reaction to bicycle deaths
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# Pros
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- save money
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- lose weight
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- feel free
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- be outside
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- less isolated
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- people
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- sounds
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- wind
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- fun
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# Barriers
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- aren't you cold?
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- isn't it hard?
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- in the snow?
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- can you carry a heavy load (groceries etc)?
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- are you as mobile?
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- is it safe?
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- yes, stats say as safe as walking or driving
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- even safer when taking into considering health benefits
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- "line cutters"
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- "weird"
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- "extreme"
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- road rage
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- mom shaming (55:00)
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- drivers are more willing to be aggressive with women
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- 1% of Americans ride bikes
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- 54% of Americans think it's unsafe
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- 25% of bike commuters are women
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- the more money you have, the more likely you are to drive
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# Applications
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- haul car tires four at a time
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- do agriculture in West Africa
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- disaster relief
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# Companies/Entities/Events
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- Metrofiets
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- 2020 Cycles
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- Xtracycle
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- Clever Cycles (imported Bakfiets)
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- normalized cargo bikes
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- optimized cargo bikes for families
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- Bicycle Works
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- Cycling Without Age
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- Ika Trading (sp?) (Dutch)
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- Flying Pigeon LA
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- CicLAvia
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- open streets event in LA, started 2010
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- The New Wheel
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- 12-month no interest financing
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- trade-ins (cars, bikes)
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- Disaster Relief Trials: cargo bike race in Portland
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- Rock The Bike
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- makes power from bikes!
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- LA Cycle Tours
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- Kidical Mass
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# Electric Bikes
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- make cargo bikes more accessible
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- $2k cost is added from electric motor
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- very efficient
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# Demographics
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- (in LA) foreign-born people are three times more likely to ride a bike (1:09:09)
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- people of color are moving towards cycling at four times the rate of whites
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- under $20k household income: 7% biking
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- over $100k: 4%
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# Criticisms
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- smug, vain, self-righteous
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- connection to early feminist cycling seems dubious
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# Highlights
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- The Finches, six kids and a mom on one cargo bike (48:12) (Portland)
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- did a media tour after an article about them
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- they did a coast to coast tour with seven kids!!
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- disaster relief race (1:14:00-1:15:50)
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# Takeaways
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- steps to get widespread adoption
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- make it safe
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- make it easy
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- make it normal
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- turn signals?
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- brake lights?
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- regulation
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- good conduct by cyclists
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-> persuasion of normies, infrastructure
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- "enormous revolution that's just beginning"
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