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--- a/DESIGNING_THE_IDEAL_BOOTSTRAPPED_BUSINESS.md
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+YouTube video "Designing the Ideal Bootstrapped Business with Jason Cohen"
+
+# Make Sure There's a Market
+- get 20 or 30 people to give you a check for something that doesn't exist yet
+  - because it solves a pain they have
+
+If you can't scrape together 75-150 customers over some months, it's never going to be a business. 
+LinkedIn direct reachouts, AdWords...
+
+# Pricing/Value
+It must be valuable, so $70+/mo. on average.
+
+Use pricing tiers or a high price with coupon codes.
+Give bloggers coupon codes.
+
+If you're one person ("boutique"), don't hide it.
+
+Annual prepaid: essential. Take the money and re-invest:
+
+- better design
+- development
+- advertising
+
+There's a lot about pricing here, but the main point is that perception of savings is powerful: coupon codes, discounts for annual subscriptions. Also, price elasticity is lower than you expect. "Raise the damn prices." Double, then double again until sales go down.
+
+ARPU - average revenue per user
+
+Tiers
+- 3-4 tiers
+- a crazy big one, 'business tier'
+
+No free trials: money-back guarantee instead.
+
+# Type of Business
+
+B2B ONLY.
+Only recurring revenue, so no "sell to brides" or "services for event organizers"
+  - continuous pain
+  - continuous value
+
+A tool to handle ever-changing conditions, like SEO.
+
+Not real-time/time-sensitive.
--- a/VALUE_PROPS_HARVARD_INNOVATION_LABS.md
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+From the YouTube video "Value Props: Create a Product People Will Actually Buy".
+
+"A problem well-defined is halfway to a [business]."
+
+# Four U's
+
+## Unworkable
+- Somebody could get fired for not resolving this problem: real consequences. 
+- mostly for B2B
+
+### Examples
+- iCloud didn't exist/didn't work at first.
+- a generation of kids won't know how to use the internet; the entire country will fall behind the rest of the world.
+
+## Unavoidable
+- is the problem so fundamental that it can't be avoided?
+- e.g. taxes, education, aging
+
+## Urgent
+- relative to other needs
+- you'll get delayed/de-prioritized if you're not addressing priority #1
+- urgency is often created by market shifts, e.g. banking moving online
+    - e.g. mobile, AI
+
+### Related Questions to Prospects
+- What's your number one priority right now?
+- When do you think you'll get to priority #2?
+
+## Underserved
+- 
--- a/chat_with_olivier_may_17_2023_freelancing.md
+++ b/chat_with_olivier_may_17_2023_freelancing.md
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+- discrete profiles
+  - ngos
+    - look at IT vacancies at gavi etc
+  - startups
+    - events
+      - FONGIT.ch
+    -  
+
--- a/design_for_developers_sarah_drasner_front_end_masters.md
+++ b/design_for_developers_sarah_drasner_front_end_masters.md
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+Watching this on June 2.
+
+# Ideas/Traditions
+
+"Make and break the grid." (book: Making and Breaking the Grid)
+
+Swiss design.
+
+# Practices
+
+Don't design in the browser! Give yourself the ability to experiment before you feel locked into a design. It separates the content and code from the design.
+
+# Tools
+
+## Photoshop
+
+Use layers, use marquee tool and fill.
+
+### kb shortcuts
+
+- v: move objects around
+- m: marquee (shift + m for non-square)
+- G: paint bucket
+- shift + G: gradient
+- d: default colors
+- x: shift between foreground and background
+- t: text
+- i: eyedropper
+- command + t: transform
+
+# CSS
+- https://gridbyexample.com
+- https://labs.jensimmons.com
+  - super cool diagonal "Swiss" layout
+    - surprisingly small amount of code
+- https://cssgridgarden.com
+
+## Really Simple Full Layout Using Grid Template
+
+![grid template layout](./css-grid.png)
+
+### styles.css
+```css
+.item-a {
+    grid-area: header;
+}
+
+.item-b {
+    grid-area: main;
+}
+
+.item-c {
+    grid-area: sidebar;
+}
+
+.item-d {
+    grid-area: footer;
+}
+
+section {
+    display: grid;
+    width: 100vw;
+    height: 100vh;
+    grid-column-gap: 10px;
+    grid-row-gap: 15px;
+    grid-template-areas: 
+      "header header header header header"
+      "main main main . sidebar"
+      "footer footer footer footer footer";
+    ;
+    grid-template-rows: 80px auto 80px;
+}
+
+div {
+    background: grey;
+}
+```
+
+### index.html > body
+
+```html
+<section>
+    <div class="item item-a"></div>
+    <div class="item item-b"></div>
+    <div class="item item-c"></div>
+    <div class="item item-d"></div>
+</section>
+```
+
+## Nice Layout With Different Sized Boxes Using Grid Area
+
+### css
+
+```css
+.item-a {
+    background: teal;
+    /* grid-column-start: 2; */
+    /* grid-column-end: span 3; */
+    /* grid-row-start: 3; */
+    /* grid-row-end: span 2; */
+    grid-area: 2 / 3 / span 3 / span 2;
+
+}
+
+
+section {
+    display: grid;
+    width: 100vw;
+    height: 100vh;
+    grid-column-gap: 10px;
+    grid-row-gap: 10px;
+    grid-template-columns: repeat(4, 1fr);
+    grid-template-rows: repeat(4, 1fr);
+}
+
+div {
+    background: grey;
+}
+```
+
--- a/firebolt_for_cat_july_13_2022.md
+++ b/firebolt_for_cat_july_13_2022.md
--- a/motherload_film_about_cargo_bikes.md
+++ b/motherload_film_about_cargo_bikes.md
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+Released March 28, 2020
+https://vimeo.com/ondemand/motherload?autoplay=1
+
+- towing a bike trailer up their hill was too much, so she stopped. (5:15)
+- she lives in Fairfax, CA, birthplace of the mountain bike (Joe Breeze).
+
+## Longtail
+- Ian Grayson (13:33) made longtails in Australia starting 1988
+    - was inspired by what he saw in India
+    - doesn't own a car or a cell phone, got a TV only recently
+- Bruce Neely electrified one in 1990 (Ausralia)
+
+### Xtracycle (17:05)
+- 1998
+- sold 100 in the first year, hoped to get 10,000 (20:30)
+    - no market yet
+- saddled with debt after 20 years
+- redesigned everything
+
+- Ben Sarrazin (Yuba) (17:05) wanted to carry his kayak on a bike
+    - 75% of their market is female
+    - left Xtracycle to start Yuba
+    - top-selling cargo bike brand in France, US, Canada, Australia
+
+# Erik Brohaugh
+- ebrohaugh@gmail.com
+- rural Gambia
+- fights erosion, plants trees, improve agriculture
+- built a cargo bike to get around, it caught on
+- dreams of opening a factory so he can empower locals with bikes "made in Africa"
+
+# Holland (58:00)
+- kids to go to school by themselves by bike
+- "Ika Trading" (sp?), a Dutch lady
+- Amsterdam built up its infrastructure in the 1970s in reaction to bicycle deaths
+
+# Pros
+- save money
+- lose weight
+- feel free
+- be outside
+- less isolated
+    - people
+    - sounds
+    - wind
+- fun
+
+# Barriers
+- aren't you cold?
+- isn't it hard?
+- in the snow?
+- can you carry a heavy load (groceries etc)?
+- are you as mobile?
+- is it safe?
+    - yes, stats say as safe as walking or driving
+    - even safer when taking into considering health benefits
+- "line cutters"
+- "weird"
+- "extreme"
+- road rage
+- mom shaming (55:00)
+    - drivers are more willing to be aggressive with women
+- 1% of Americans ride bikes
+- 54% of Americans think it's unsafe
+- 25% of bike commuters are women
+- the more money you have, the more likely you are to drive
+
+# Applications
+- haul car tires four at a time
+- do agriculture in West Africa
+- disaster relief
+
+# Companies/Entities/Events
+- Metrofiets
+- 2020 Cycles
+- Xtracycle
+- Clever Cycles (imported Bakfiets)
+    - normalized cargo bikes
+    - optimized cargo bikes for families
+- Bicycle Works
+- Cycling Without Age
+- Ika Trading (sp?) (Dutch)
+- Flying Pigeon LA
+- CicLAvia
+    - open streets event in LA, started 2010
+- The New Wheel
+    - 12-month no interest financing
+    - trade-ins (cars, bikes)
+- Disaster Relief Trials: cargo bike race in Portland
+- Rock The Bike
+    - makes power from bikes!
+- LA Cycle Tours
+- Kidical Mass
+
+# Electric Bikes
+- make cargo bikes more accessible
+- $2k cost is added from electric motor
+- very efficient 
+
+# Demographics
+- (in LA) foreign-born people are three times more likely to ride a bike (1:09:09)
+- people of color are moving towards cycling at four times the rate of whites
+- under $20k household income: 7% biking
+  - over $100k: 4%
+
+# Criticisms
+- smug, vain, self-righteous
+- connection to early feminist cycling seems dubious
+
+# Highlights
+- The Finches, six kids and a mom on one cargo bike (48:12) (Portland)
+    - did a media tour after an article about them
+    - they did a coast to coast tour with seven kids!!
+- disaster relief race (1:14:00-1:15:50)
+
+# Takeaways
+- steps to get widespread adoption
+  - make it safe
+  - make it easy
+  - make it normal
+      - turn signals?
+      - brake lights?
+      - regulation
+      - good conduct by cyclists
+  -> persuasion of normies, infrastructure
+  - "enormous revolution that's just beginning"