commit 6df95ef92e3ecf96f8b12afe940a6f0385b37a00 Author: Zev Averbach Date: Fri Jun 2 11:24:22 2023 +0200 first diff --git a/DESIGNING_THE_IDEAL_BOOTSTRAPPED_BUSINESS.md b/DESIGNING_THE_IDEAL_BOOTSTRAPPED_BUSINESS.md new file mode 100644 index 0000000..e4d3d0d --- /dev/null +++ b/DESIGNING_THE_IDEAL_BOOTSTRAPPED_BUSINESS.md @@ -0,0 +1,43 @@ +YouTube video "Designing the Ideal Bootstrapped Business with Jason Cohen" + +# Make Sure There's a Market +- get 20 or 30 people to give you a check for something that doesn't exist yet + - because it solves a pain they have + +If you can't scrape together 75-150 customers over some months, it's never going to be a business. +LinkedIn direct reachouts, AdWords... + +# Pricing/Value +It must be valuable, so $70+/mo. on average. + +Use pricing tiers or a high price with coupon codes. +Give bloggers coupon codes. + +If you're one person ("boutique"), don't hide it. + +Annual prepaid: essential. Take the money and re-invest: + +- better design +- development +- advertising + +There's a lot about pricing here, but the main point is that perception of savings is powerful: coupon codes, discounts for annual subscriptions. Also, price elasticity is lower than you expect. "Raise the damn prices." Double, then double again until sales go down. + +ARPU - average revenue per user + +Tiers +- 3-4 tiers +- a crazy big one, 'business tier' + +No free trials: money-back guarantee instead. + +# Type of Business + +B2B ONLY. +Only recurring revenue, so no "sell to brides" or "services for event organizers" + - continuous pain + - continuous value + +A tool to handle ever-changing conditions, like SEO. + +Not real-time/time-sensitive. diff --git a/VALUE_PROPS_HARVARD_INNOVATION_LABS.md b/VALUE_PROPS_HARVARD_INNOVATION_LABS.md new file mode 100644 index 0000000..db61e75 --- /dev/null +++ b/VALUE_PROPS_HARVARD_INNOVATION_LABS.md @@ -0,0 +1,30 @@ +From the YouTube video "Value Props: Create a Product People Will Actually Buy". + +"A problem well-defined is halfway to a [business]." + +# Four U's + +## Unworkable +- Somebody could get fired for not resolving this problem: real consequences. +- mostly for B2B + +### Examples +- iCloud didn't exist/didn't work at first. +- a generation of kids won't know how to use the internet; the entire country will fall behind the rest of the world. + +## Unavoidable +- is the problem so fundamental that it can't be avoided? +- e.g. taxes, education, aging + +## Urgent +- relative to other needs +- you'll get delayed/de-prioritized if you're not addressing priority #1 +- urgency is often created by market shifts, e.g. banking moving online + - e.g. mobile, AI + +### Related Questions to Prospects +- What's your number one priority right now? +- When do you think you'll get to priority #2? + +## Underserved +- diff --git a/chat_with_olivier_may_17_2023_freelancing.md b/chat_with_olivier_may_17_2023_freelancing.md new file mode 100644 index 0000000..8c48a36 --- /dev/null +++ b/chat_with_olivier_may_17_2023_freelancing.md @@ -0,0 +1,8 @@ +- discrete profiles + - ngos + - look at IT vacancies at gavi etc + - startups + - events + - FONGIT.ch + - + diff --git a/design_for_developers_sarah_drasner_front_end_masters.md b/design_for_developers_sarah_drasner_front_end_masters.md new file mode 100644 index 0000000..7ee273d --- /dev/null +++ b/design_for_developers_sarah_drasner_front_end_masters.md @@ -0,0 +1,120 @@ +Watching this on June 2. + +# Ideas/Traditions + +"Make and break the grid." (book: Making and Breaking the Grid) + +Swiss design. + +# Practices + +Don't design in the browser! Give yourself the ability to experiment before you feel locked into a design. It separates the content and code from the design. + +# Tools + +## Photoshop + +Use layers, use marquee tool and fill. + +### kb shortcuts + +- v: move objects around +- m: marquee (shift + m for non-square) +- G: paint bucket +- shift + G: gradient +- d: default colors +- x: shift between foreground and background +- t: text +- i: eyedropper +- command + t: transform + +# CSS +- https://gridbyexample.com +- https://labs.jensimmons.com + - super cool diagonal "Swiss" layout + - surprisingly small amount of code +- https://cssgridgarden.com + +## Really Simple Full Layout Using Grid Template + +![grid template layout](./css-grid.png) + +### styles.css +```css +.item-a { + grid-area: header; +} + +.item-b { + grid-area: main; +} + +.item-c { + grid-area: sidebar; +} + +.item-d { + grid-area: footer; +} + +section { + display: grid; + width: 100vw; + height: 100vh; + grid-column-gap: 10px; + grid-row-gap: 15px; + grid-template-areas: + "header header header header header" + "main main main . sidebar" + "footer footer footer footer footer"; + ; + grid-template-rows: 80px auto 80px; +} + +div { + background: grey; +} +``` + +### index.html > body + +```html +
+
+
+
+
+
+``` + +## Nice Layout With Different Sized Boxes Using Grid Area + +### css + +```css +.item-a { + background: teal; + /* grid-column-start: 2; */ + /* grid-column-end: span 3; */ + /* grid-row-start: 3; */ + /* grid-row-end: span 2; */ + grid-area: 2 / 3 / span 3 / span 2; + +} + + +section { + display: grid; + width: 100vw; + height: 100vh; + grid-column-gap: 10px; + grid-row-gap: 10px; + grid-template-columns: repeat(4, 1fr); + grid-template-rows: repeat(4, 1fr); +} + +div { + background: grey; +} +``` + diff --git a/firebolt_for_cat_july_13_2022.md b/firebolt_for_cat_july_13_2022.md new file mode 100644 index 0000000..e69de29 diff --git a/motherload_film_about_cargo_bikes.md b/motherload_film_about_cargo_bikes.md new file mode 100644 index 0000000..34d3969 --- /dev/null +++ b/motherload_film_about_cargo_bikes.md @@ -0,0 +1,126 @@ +Released March 28, 2020 +https://vimeo.com/ondemand/motherload?autoplay=1 + +- towing a bike trailer up their hill was too much, so she stopped. (5:15) +- she lives in Fairfax, CA, birthplace of the mountain bike (Joe Breeze). + +## Longtail +- Ian Grayson (13:33) made longtails in Australia starting 1988 + - was inspired by what he saw in India + - doesn't own a car or a cell phone, got a TV only recently +- Bruce Neely electrified one in 1990 (Ausralia) + +### Xtracycle (17:05) +- 1998 +- sold 100 in the first year, hoped to get 10,000 (20:30) + - no market yet +- saddled with debt after 20 years +- redesigned everything + +- Ben Sarrazin (Yuba) (17:05) wanted to carry his kayak on a bike + - 75% of their market is female + - left Xtracycle to start Yuba + - top-selling cargo bike brand in France, US, Canada, Australia + +# Erik Brohaugh +- ebrohaugh@gmail.com +- rural Gambia +- fights erosion, plants trees, improve agriculture +- built a cargo bike to get around, it caught on +- dreams of opening a factory so he can empower locals with bikes "made in Africa" + +# Holland (58:00) +- kids to go to school by themselves by bike +- "Ika Trading" (sp?), a Dutch lady +- Amsterdam built up its infrastructure in the 1970s in reaction to bicycle deaths + +# Pros +- save money +- lose weight +- feel free +- be outside +- less isolated + - people + - sounds + - wind +- fun + +# Barriers +- aren't you cold? +- isn't it hard? +- in the snow? +- can you carry a heavy load (groceries etc)? +- are you as mobile? +- is it safe? + - yes, stats say as safe as walking or driving + - even safer when taking into considering health benefits +- "line cutters" +- "weird" +- "extreme" +- road rage +- mom shaming (55:00) + - drivers are more willing to be aggressive with women +- 1% of Americans ride bikes +- 54% of Americans think it's unsafe +- 25% of bike commuters are women +- the more money you have, the more likely you are to drive + +# Applications +- haul car tires four at a time +- do agriculture in West Africa +- disaster relief + +# Companies/Entities/Events +- Metrofiets +- 2020 Cycles +- Xtracycle +- Clever Cycles (imported Bakfiets) + - normalized cargo bikes + - optimized cargo bikes for families +- Bicycle Works +- Cycling Without Age +- Ika Trading (sp?) (Dutch) +- Flying Pigeon LA +- CicLAvia + - open streets event in LA, started 2010 +- The New Wheel + - 12-month no interest financing + - trade-ins (cars, bikes) +- Disaster Relief Trials: cargo bike race in Portland +- Rock The Bike + - makes power from bikes! +- LA Cycle Tours +- Kidical Mass + +# Electric Bikes +- make cargo bikes more accessible +- $2k cost is added from electric motor +- very efficient + +# Demographics +- (in LA) foreign-born people are three times more likely to ride a bike (1:09:09) +- people of color are moving towards cycling at four times the rate of whites +- under $20k household income: 7% biking + - over $100k: 4% + +# Criticisms +- smug, vain, self-righteous +- connection to early feminist cycling seems dubious + +# Highlights +- The Finches, six kids and a mom on one cargo bike (48:12) (Portland) + - did a media tour after an article about them + - they did a coast to coast tour with seven kids!! +- disaster relief race (1:14:00-1:15:50) + +# Takeaways +- steps to get widespread adoption + - make it safe + - make it easy + - make it normal + - turn signals? + - brake lights? + - regulation + - good conduct by cyclists + -> persuasion of normies, infrastructure + - "enormous revolution that's just beginning"